Updated: Nov 5, 2021
When marketing a home, it is time to turn it into an appealing property for sale. Home Staging creates a positive first impression to appeal to the widest array of buyers. Homes that are staged by a professional home stager sell for 83% more than homes that are not. According to the Real Estate Staging Association, staged homes spend 73% less time on the market than their un-staged counterparts. Many people may feel like it’s more cost effective to stage a home yourself but that’s not always true. This is just one of the misconceptions people can have about home staging, in this article I go over the top 3 misconceptions people have about home staging and why you should avoid them.
1. Staging is a waste of money
Staging is editing, de-personalizing, de-cluttering, showing the homes potential and ultimately increasing property value. Home Stagers transform a home into an appealing property for sale to create mass appeal. The objective is to showcase the properties best features and minimize the negatives. Ultimately, de-personalizing and de-cluttering the property will help potential buyers think beyond what their eyes are showing them. 92% of top agents find home staging to be beneficial toward selling the property in general.
2. Staging is the same as decorating
While there can be some similarities, for the most part these two things are vastly different. A decorated home is not a staged home. Decorating a home is specific to the homeowners wants and needs, whereas staging creates mass appeal for the buyers. Interior decorators and designers will create a space that appeals to the clients and functions for their lifestyle. A potential buyer may have a completely different taste in design and would have a difficult time envisioning themselves living in the space.
3. Anyone can stage a home
Home staging has one of the highest returns on investment for any homeowner. A stager’s job is to provide solutions, bring out a home’s potential and increase the property value. A professional Home Stager will research market trends and designs to either recommend or create key home improvements that will sell a home faster and for more money. 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Not getting your home staged by a professional may result in leaving money on the table.
Properly preparing and staging your home is essential for a faster, more profitable sale. You may be tempted to do it yourself to save money but in the long run you won’t. Professional home stagers know how to bring the most out of your home so that it will be appealing to potential buyers and this is exactly what you want to maximize your profits. Also, you want to keep in mind what home staging really means. It doesn’t just mean decorating your property, decorating a home is specific to the homeowner’s taste, whereas staging creates mass appeal for the buyers. Home Staging encompasses many other aspects and it’s best to hire a professional that will be able to do it better, faster and you won’t have to worry about figuring out all of the different aspects yourself.
Staging has one of the highest returns on investment any homeowner can make and we can help you meet your goal! If you’d like to learn more about our professional staging services, schedule a home staging consultation today!